Most large businesses openly advocate their values to their partners and employees; however, the COVID pandemic has put corporate social responsibility to the test. The onset of the crisis became a time for businesses to make good on their commitments. At the same time, while possessing the financial resources to do so, many corporations are still in need of local assistance for the most effective use of any assistance they are willing to provide.
The Coca-Cola Company is one such organisation which has taken its social responsibility seriously from the very beginning of the pandemic.
The Coca-Cola Company is one such organisation which has taken its social responsibility seriously from the very beginning of the pandemic. The company has donated large quantities of soft drinks and mineral water to the medical personnel and border guards on the front lines of the Covid-19 response. META, as the company’s local intelligence agency, has helped to coordinate and facilitate the donation and logistics processes involved.
The Coca-Cola Foundation also provided substantial financial support to address the shortage of PPE equipment for medical professionals directly involved in the fight against COVID-19. In March 2020, META assisted the Foundation in sourcing a trusted local NGO which could be the recipient of the support. In April 2020, the Coca-Cola Foundation confirmed a grant award of 100,000 USD to the Lithuanian Medical Movement supporting the purchase of respirators for medics.
In both cases, META has ensured the transparent and organised implementation of the Client’s social responsibility aspirations from the beginning to the end of the entire process.